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02 Car Ad

Page history last edited by Katalina Gallo 8 years, 2 months ago

Photoshop and design a car advertisement. You pick the car but you've got to have the following:

 

  1. Car can't be in it's original background (use masking)
  2. Background should be some sort of road (car needs to look like it belongs in the new photo)
  3. Use layer adjustments to fit the car and background together
  4. Use layer adjustments and other tricks to make your ad more dramatic 
  5. Hierarchy in Type 
    1. Car Company Logo, Title (must be large)
    2. Make and model of car  (should be slightly less large)
    3. Slogan or Quote (should be slightly less less large)
  6. All photos must be high resolution! 

 

 

Examples of backgrounds you could use

 

Advertising Techniques

  • Attractiveness
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  • Promised Land
  • Social Proof (Status)
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  • Guarantees
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  • Trustworthiness
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  • Metaphors 
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